新能源汽车外观设计创新研究

Research on appearance design innovation of new energy vehicles

汽车外观设计包括车身、外饰、轮胎、轮毂等肉眼可以直接观察到的部分,是对汽车的第一直观的视觉印象,汽车设计线条、质感、层次、车身比例等方面影响甚至直接决定了消费者的购买倾向,近年来随着新能源汽车的快速普及,越来越多新的设计理念和技术被应用到其外观上,对提高汽车性能和美观都起到了重要作用。

Automobile appearance design includes the body,exterior decoration,tire,wheel hub and other parts that can be directly observed by eyes.It is the fi rst intuitive visible impression of the car.Automobile design line,texture,level,body proportion and other aspects even directly determine the consumer's purchase tendency.In recent years,with the rapid popularization of new energy vehicles,more and more new design concepts and technologies have been applied to its appearance,which plays an important role in improving the performance and beauty of the car.