以用户需求定义车辆产品特征

Vehicle Product Feature Defi nition Based on User Needs

车型研发的一个重要环节,就是定义车型产品特征,即车型产品定义。车型的产品定义,要以用户需求为依据,结合现有竞品表现,从产品特征目录体系入手,得出车型产品特征指标开发目标和对标车型。但在产品定义时,需要注意“前瞻性”和“转化性”问题。

An important part of vehicle model research and development is the definition of vehicle product characteristics,that is,vehicle product defi nition.The product defi nition of a car model should be based on user needs,combined with the performance of existing competing products,starting with the product feature catalog system,and deriving the development goals of model product feature indicators and benchmarking models.However,when defi ning products,we need to pay attention to the issues of"forward-looking"and"transformative".