摘要
现代篮球运动作为一种体育竞技运动,不仅能够强身健体,也逐渐发展成篮球产业。篮球产业发展在体育产业发展中具有重要的地位。篮球文化自身特质,有助于推动体育产业发展,同时推动篮球文化的传播。因此,对体育产业中的篮球文化创新发展方法分析,概述体育发展概况和篮球文化同体育产业之间的关系,以促进体育产业健康发展、创新发展和可持续发展。
As a competitive sport,modern basketball can not only strengthen the body,but also gradually develop into basketball industr y.The development of basketball industr y plays an important role in the development of sports industry.The characteristics of basketball culture help to promote the development of sports industry and the spread of basketball culture.Therefore,this paper analyzes the innovative development methods of basketball culture in sports industry,summarizes the general situation of sports development and the relationship between basketball culture and sports industry,so as to promote the healthy development,innovative development and sustainable development of sports industry.
作者
孟繁龙
MENG Fanlong(Zhengzhou University of Industry Technology,Zhengzhou,Henan Province,450000 China)
出处
《当代体育科技》
2020年第25期235-236,240,共3页
Contemporary Sports Technology
关键词
篮球文化
体育产业
创新发展方法
经济发展
Basketball culture
Sports industry
Innovative development methods
Economic development