抗战时期《新华日报》编辑与发行特点研究

A Study on the Characteristics of the Editing and Distribution of Xinhua Daily during the Anti-Japanese War

《新华日报》在编辑和发行上,处处体现出以读者为中心的特征。版面编排和栏目设置以读者需要为宗旨,注重与读者沟通改进编辑业务,坚持通俗化的语言文字便于读者阅读。发行中,通过组织发行队伍,争取刊发时效,创新发行方式等,赢得了广大读者,扩大了报纸销售和订阅范围。凭借这一编辑策略和发行方式,《新华日报》的销量日增,极大地动员和引导了国统区的广大人民群众,为巩固抗日民族统一战线做出了卓越贡献。

In terms of editing and distribution,Xinhua Daily embodies reader-centered features everywhere.The layout and column setting aim at the needs of readers,focus on communicating with the reader to improve the editing business,and adhere to the popular language to facilitate the reader to read.In the distribution,by organizing a distribution team,striving for publication timeliness,innovating distribution mode,it has won the majority of readers and expanded the scope of newspaper sales and subscriptions.With this editorial strategy and distribution mode,the sales of Xinhua Daily increased day by day,which greatly mobilized and guided the broad masses of the people in the region ruled by Kuomintang,and made outstanding contributions to the consolidation of the anti-Japanese national united front.