基于“位置服务”的银行社交媒体营销策略刍议

Discussion on the Bank Social Media Marketing Strategy Based on LBS

从精准营销和大数据处理的角度,分析包括定位、移动服务中心、通信网络、移动智能终端等涉及LBS营销的影响因素,指出唯有在银行和用户互相协调、共同促进的基础上,综合运用好图订广告、团购模式、信息推送、网络社区传播、大数据处理等营销策略,方能实现LBS营销效果。

From the perspective of precision marketing and big data processing,this article comprehensively analyzes issues related to LBS marketing,including positioning,mobile service centers,communication networks,and mobile smart terminals.It is pointed out that only by coordinating with each other and promoting together can the relevant LBS marketing effect be guaranteed.It is concluded that a comprehensive use of marketing strategies such as graphic subscription advertising,group purchase mode,information push,online community communication,and big data processing can achieve the above aims.