全媒体时代重大疫情防控中的舆论引导——基于新型冠状病毒肺炎疫情的分析

The Guidance of Public Opinion in the Preventionand Control of Major Epidemic Situation in the Era of All Media--Based on the Analysis of COVID-19

全媒体时代到来,信息传播途径发生改变,社会舆论影响力增强,对于重大疫情防控工作具有直接影响。分析2020年新型冠状病毒肺炎期间社会舆论在多种媒体上的表现和带来的现实问题,阐明舆论引导对于重大疫情防治工作的重要意义。通过分析新型冠状病毒肺炎后舆论引导不足的原因,指出政府需要承担舆论引导的主体责任,通过建立完善新媒体管控制度、促进主流媒体与新媒体的融合、提高民众媒体素养等途径,引导舆论服务于重大疫情防控工作。

With the advent of the all-media era,the way of information dissemination has changed,and the influence of public opinion has increased,which has a direct impact on the prevention and control of major epidemics.Analyze the performance of public opinion in various media and the real problems brought about by the new coronavirus pneumonia outbreak in 2020,and clarify the importance of public opinion guidance for the prevention and control of major epidemics.By analyzing the reasons for the lack of public opinion guidance after the outbreak of the new coronavirus pneumonia,it was pointed out that the government needs to bear the main responsibility of public opinion guidance.Public opinion serves the prevention and control of major epidemic situations.