传播生态嬗变重新定义媒体商业模式

Business Model of the Media:Redefined by Changing Communication Ecology

随着传播生态的嬗变,传统的广告模式渐趋式微,媒体需要重新考量用户、信息、服务、资源的内在勾连,以内容为初始连接手段,建立基于移动化、场景化、交互化的新型用户关系,打造更具生态意义的泛内容平台,重构移动互联时代的媒体商业闭环。

With the evolution of the ecosystem,traditional forms of advertising are declining.The media need to reconsider the intrinsic connection among users,information,service and resource.They need to use content as the initial way of connecting,set up mobile-based,scene-oriented,interactive user relations.It’s important to build an extensive content platform that is more of ecological significance and close the loop of media business in the mobile Internet era.