媒体时代建筑师的商业理性与浪漫建构 广东惠州“浮山云舍”述评

Commercial Rationality&Romantic Construction of Architects in the Media Era A Review of the"Aluminum MT",Huizhou in Guangdong Province

文章从"注意力商人"的传播学视角,简要分析了媒体时代的建筑师角色定位,并通过浮山云舍传播图像所引致的观感与建筑真实体验间的错位,探讨了媒体时代建筑体验的"真实感"倍增而"真实性"锐减的问题。

This paper analyzes the role of architects in the media era from the perspective of"The Attention Merchants".By expounding the dislocation between the visual perception caused by the spread of images of the"Aluminum MT"and the real experience of the architecture,this paper investigates the problem that the"sense of authenticity"in the media era has multiplied and the"authenticity"of architectural experience has decreased sharply.