智慧旅游视角下的云旅游发展及其提升路径

Development and Promotion of“Cloud Tourism”:A Smart Tourism Perspective

新冠肺炎疫情严重冲击了我国旅游业,危机之下“云旅游”这一线上旅游形式走入公众视野。在智慧旅游深入发展的背景下,“云旅游”不仅是应对困境的有力措施,也是旅游业实现线上化、数字化和智慧化的重要方式。政府职能部门应做好统筹协调、科学扶持,推动“云旅游”有序发展。旅游业应遵循差异化的原则,组织好各类形式的“云旅游”,同时不断优化其形式和内容,着力提升观众的沉浸式体验,促进“云旅游”以更好的姿态实现长远发展。

The“cloud tourism”is a powerful measure to deal with the difficulties under the background of smart tourism.It is also an important way for tourism to realize intelligent and digital development.The functional departments of the government should coordinate and support the development.Tourism industry should organize various forms of“cloud tourism”under the principle of differentiation and optimize its form and content constantly so as to improve the audience's immersive experience.