体裁分析理论在商务英语写作教材编写中的应用

Compilation and Design of Business English Writing Textbook Based on Genre Theory

目前商务英语写作教材存在编写理论不科学、需求分析不足、内容重复较多、体裁种类涵盖不全等问题,这些问题大都与体裁相关。基于体裁分析理论,剖析商务英语写作的体裁特征,对商务英语写作体裁进行分类,以求职信为例设计商务英语写作教材样章,为商务英语写作教材编写提供新的视角。

There are some problems in business English writing textbooks such as unscientific compiling theory,insufficient demand analysis,more repetition of content and incomplete coverage of genres.Most of these questions are related with genre.This paper firstly interprets genre and genre analysis theory,then analyzes genre characteristics of business English writing and classifies the genre of business English writing.Lastly we takes the cover letter as an example to design textbook of business English writing based on the genre theory in order to provide a new perspective for the compilation of business writing textbook.