新时代大学生对自媒体培育主流价值观的期待及其实现

The Expectations and Realization of College Students in the New Era for Cultivating Mainstream Values from the Media

大学生对自媒体培育主流价值观的期待,属于新时代思想政治教育对象的需求,是思想政治教育必须关注的问题。只有了解大学生的“需求侧”,才能改进并丰富思想政治教育的“供给侧”。通过文献研究和问卷调查分析发现,大学生对自媒体培育主流价值观的期待主要表现为对网络监管有诉求;对创新传播载体和方式有期待;对探索师生“互动”的新途径有向往。要满足新时代大学生的上述期待,就必须为学生营造“清朗”的氛围,推动媒体融合发展,建设全媒体,创新“主流宣传”方式,打造全媒体传播高地,积极探索“互动对话”途径。

College students have a need to cultivate mainstream values from the media,and they are the needs of ideological and political education in the new era.They are issues that must be concerned in ideological and political education.Only by understanding the“demand side”of college students can we improve and enrich the“supply side”of ideological and political education.Based on literature research and questionnaire survey,this paper finds that college students'demand for self-media cultivation of mainstream values is mainly manifested in the demand for network supervision;expectation of the carrier and method of innovation mainstream values;Longing for exploring new ways of“interaction”between teachers and students.Suggested ways to meet the above expectations of college students are as follows:Create a“clear and bright”atmosphere for students,promote the development of media integration,and build an all-media;innovate“mainstream propaganda”methods;create an all-media communication highland;actively explore ways of“interactive dialogue”.