江西茶文化旅游目的地形象感知研究--基于网络文本的分析

Study on the Image Perception of Jiangxi Tea Culture Tourism Destination:Based on Online Text Analysis

本研究基于网络文本分析法,从词汇分析、语义网络分析以及类属分析入手,综合探索了江西茶文化旅游目的地的形象感知特征,结果表明:游客对江西茶文化旅游目的地整体感知集中于开发者利益、旅游者需求和地区资源开发三方面,体验是其核心所在,因此未来发展应当聚焦于旅游战略形象、旅游景观形象和旅游体验认知的塑造上。基于此,本研究提出了形成茶文化旅游战略联盟、塑造茶文化人文历史景观以及打造茶文化旅游体验基地的策略建议。

Based on the online text analysis,this study comprehensively explores the image perception features of Jiangxi tea culture tourism destinations from the perspective of lexical,semantic and generic analysis.The results show that the tourists’overall perception of the Jiangxi tea culture tourism destinationscovers mainlythe developer’s interests,tourists’needs and the regional resource development,with experience as its core.The future development should focus on the shaping of tourism strategic image,tourism landscape image and tourism experience cognition.Hence,this paper puts forward such strategic suggestions as forming a strategic alliance of tea culture tourism,shaping tea cultural and historical landscape and building a tourism and experience base for tea culture.