波士顿矩阵法运用于公立医院战略管理的探讨

Discussion on the Application of Boston Matrix Method in the Strategic Management of Public Hospitals

面对竞争日趋激烈的医疗市场,要想赢得优势,吸引更多的患者,公立医院应该转变传统的管理理念,将现代企业管理中的波士顿矩阵法引入到自身的管理方法之中。以大型公立医院C医院为例,通过阐述利用波士顿矩阵法对其部分科室进行分类,并实行不同的管理方法,分析了使用该法前后对C医院的不同效果,以及在使用中应注意的问题,同时也阐明了它的局限性,为公立医院引入此法进行战略管理提供参考与借鉴。

Facing the increasingly competitive medical market,in order to gain advantages and attract more patients,public hospitals should change their traditional management concepts and introduce the Boston matrix method in modern corporate management into their own management methods.Ttaking Hospital C of a large public hospital as an example,by explaining the use of the Boston matrix method to classify some of its departments and implementing different management methods,the different effects on Hospital C before and after using this method are analyzed,and the points that should be paid attention to in use.The problem also clarifies its limitations,and provides reference for public hospitals to introduce this method for strategic management.