新媒体在药学领域合理用药宣传方面的应用

Application of New Media in Propaganda of Rational Use of Medicines in Pharmacy

随着社会经济的发展,新媒体作为一种传播方式逐渐走入人们的生活,成为中国加速迈入智能互联网时代,构建“数字中国”的重要标志。同时,互联网的飞速发展助推了新媒体的发展,而新媒体与大数据和人工智能的结合中,不仅为广大用户传递了更多有价值的信息,还为用户打开了一个更为广阔的信息世界,有利于推动互联网、数字技术以及经济社会之间的融合与发展;而药学领域的用药宣传方式多为传统宣传,新媒体在传播中的重要作用必将为药物领域的用药宣传提供新的渠道,该文针对药学领域的用药宣传方式进行探讨,分析新媒体形势下用药宣传的方式与意义。

With the development of social economy,new media has gradually entered people’s lives as a means of communication,becoming an important symbol of China’s accelerating entry into the era of intelligent Internet and building a"digital China".At the same time,The rapid development of the Internet,promoted the development of new media,and the combination of new media,big data and artificial intelligence not only delivers more valuable information to users,but also opens up a broader information world for users,which is conducive to promoting the integration and development of the Internet,digital technology,and economic society;and the drug propaganda methods in the pharmaceutical field are mostly traditional propaganda.The important role of new media in communication will definitely provide new channels for drug propaganda in the pharmaceutical field,This article discusses the way of propaganda of medication in the field of pharmacy,and analyzes the way and significance of propaganda of medication under the form of new media.