媒体融合背景下政府公共关系教学改革刍议

On the Teaching Reform of“Government Public Relations”Under the Background of Media Fusion

随着我国政府职能的转变和媒体融合的不断发展,政府公共关系这一研究领域受到越来越多的重视。这门课程的教学改革遵循授人以渔、建构主义、因势利导、教学相长四大改革理念,利用“板块化”教学模式,增强实践环节,设置模拟新闻发布会演练,“翻转课堂”让学生成为课堂的主人,激发学生的学习热情,在媒体融合背景下全方位培养学生的公共关系能力。

With the transformation of government functions and the continuous development of media integration in China,the research area of government public relations has received more and more attention.The teaching reform of this course follows the four major reform ideas namely teaching students“how to fish”,constructivism,adapting to the situation,and learning while teaching,use the“plates”teaching model,enhance the practice steps and set modeled press briefing.The“flipped classroom”will make students the master of classrooms,spur the students’enthusiasm for learning,and cultivates students’public relations ability in an all-round way under the background of media fusion.