主观驱动因素与绿色消费——以西藏为例

Research on the Driving Factors of Urban Residents'Green Consumption-A Case Study of Tibet Autonomous Region

生态文明建设与环境治理离不开全民参与,绿色消费是全民参与环境治理的具体表现。通过文献梳理,构建绿色消费行为研究模型,运用SPSS20.0和AMOS24.0统计软件进行假设检验和模型分析。结果发现:环境价值观对个体绿色消费行为的直接效应不显著,而社会责任感对绿色消费存在正向影响作用;环境价值观对个体社会责任感存在正向影响作用,社会责任感在环境价值观影响绿色消费行为中具有完全中介作用。基于以上结论,建议,提高个体在环保方面的社会责任感和使命感是促进居民绿色消费行为的关键,在培养个体正确的环境价值观的同时,注重激发个体的环保社会责任感,从而促进其日常绿色消费决策和行为,为西藏地区生态文明建设和环境治理提供思路。

The construction of ecological civilization and environmental governance cannot be separated from the participation of the whole people,and green consumption is the concrete manifestation of the participation of the whole people in environmental governance.Through literature review,the research model of green consumption behavior was constructed,and the statistical software SPSS20.0 and AMOS24.0 were used for hypothesis testing and model analysis.The results showed that the direct effect of environmental values on individual green con⁃sumption behavior is not significant,Social responsibility has a positive effect on green consumption,the environ⁃mental values had a positive effect on the individual's sense of social responsibility.While Social responsibility plays a completely mediating role in the influence of environmental values on green consumption behavior.Based on the above conclusions,this paper suggests that improving individuals'sense of social responsibility and mission in environmental protection is the key to promoting residents'green consumption behavior.While culti⁃vating individuals'correct environmental values,the paper also focuses on stimulating individuals'sense of so⁃cial responsibility in environmental protection,so as to promote their decision-making and behavior in daily green consumption.