“媒体文案创意创作”线上+线下双模式教学的实践与探讨

Teaching Reform and Discussion Regarding the Course of Creative Writing of Media Copywriter Based on Dual Model of the Online and Offline

随着互联网和多媒体技术的发展,新媒体信息因其独特、新颖的表达方式和效果,备受行业关注,国内高校纷纷开设相关的新媒体专业,为行业提供相关专业人才,满足行业发展需求。本研究针对新媒体专业的专业基础课"媒体文案创意创作",分析了传统线下教学的特点和不足,结合线上教学的优势和潜力,构建了本门课程的线上+线下双模式教学模块体系,分析和探讨了双模式教学体系下对课程教学质量的提升效果和优势,为新媒体专业本门课程的教学改革和教学质量提升提供参考和借鉴。

With the development of Internet and multimedia technology,new media information has attracted much attention to the industrial technicians and researchers due to its unique and novel ways of expression and effects.Domestic colleges and universities,therefore,start to set up relevant new media majors for providing related professional talents to meet the development of the industry.In this study,in view of the specialized courses for the student majoring in new media which is termed as creative writing of media copywriter,the characteristics and shortages of traditional offline teaching of this course was analyzed and then combined with the advantages and potential of the online teaching,teaching module system of this course was constructed by dual-mode teaching method of online and offline.The enhanced effect and advantages based on the proposed teaching method were also analyzed and discussed finally,which can be provided the reference and experiences to the teaching reform and quality improvement for this course.