短视频景观的成因透视与文化反思

An Analysis of Causes and Cultural Reflection of Short-video Landscape

短视频是媒介技术发展到一定程度的产物,它以丰富的内容和戏剧化的表达方式营造出极具趣味性与震撼力的视听符号盛宴。短视频景观是社会文化、商业资本和大众娱乐等多种因素相互作用的结果,它的构建方式多种多样,创作人群和表达内容也涉及广泛。随着流量服务的推进和5G技术的革新,短视频发展将更为迅速,短视频景观也将更为繁荣。然而,迅猛发展的短视频景观也让受众从最初的新鲜好奇向着习惯与麻木转变,在无形中失去了创造力和判断力。因此,为了给短视频景观的文化构建和价值引导提供依据,从景观社会理论入手,分析短视频景观的成因,探讨短视频内容的生产逻辑,是一个可行的研究路径。

Short video,which creates interesting and powerful audio-visual symbols with plentiful contents and dramatic expressions,is a product of the development of media technology.The short video landscape is the result of the interaction of various factors,such as social culture,commercial capital and mass entertainment.It is constructed in a variety of ways with numerous creators and diversified contents.With the advancement of network services and the innovation of 5G technology,the short video will develop more rapidly,and the short video landscape will be more prosperous.However,the rapid development of the short video landscape has also transformed the audience’s original curiosity into habitual numbness,and people may have the possibility to lose their creativity and judgment.Therefore,in order to provide a basis for the cultural construction and value guidance of short video landscapes,it is a feasible research path to start from the theory of landscape society,analyze the causes of short video landscapes,and explore the production logic of short videos.