博物馆手作宣传品创新设计研究——以上海自然博馆手作宣传品为例

RESEARCH ON THE INNOVATIVE DESIGN OF HAND-MADE PUBLICITY MATERIALS FOR MUSEUMS—TAKING HAND-MADE PUBLICITY MATERIALS OF SHANGHAI NATURAL MUSEUM AS AN EXAMPLE

在博物馆的各项展览宣传活动中,宣传产品必不可少。近几年,随着人们文化消费需求的提升,博物馆宣传产品设计逐渐突破了单纯的展品介绍与说明形式,在文化表达上不断创新。本文以上海自然博物馆每月设计并发放的介绍馆内教育活动及每月馆内主题的活动折页的手作元素为例进行探讨,开展手作宣传品设计尝试,以期为博物馆手作宣传作品提供新的设计思路。

In the museum's various exhibition publicity activities,publicity products are essential.In recent years,with the improvement of people's cultural consumption demand,the design of museum publicity products has gradually broken through the simple introduction and explanation of exhibits,and constantly innovated in cultural expression.This paper discusses the design hand-made elements in the monthly design and distribution of the educational activities in the museum and the activity folding pages of the monthly theme in the museum,and tries to carry out the handmade promotional materials.In order to provide a new design idea for the museum to make propaganda works.