自媒体时代旅游城市公共危机管理新趋势

New Trend of Public Crisis Management in Tourism Cities in the We-Media Era

在自媒体时代环境下,人人都可以成为信息传播的主体。当前我国在大力发展旅游产业,对于旅游城市而言,树立正能量的社会形象是促进旅游产业可持续发展的关键。如果出现公共危机则会对该城市造成巨大影响,所以面对旅游城市公共危机的种类,需要旅游城市转变传统的公共危机管理模式,从经验管理转向理性管理、从重原因分析转向客户需求、从规范到引导的新趋势。

In the era of we-media,everyone can become the subject of information transmission.At present,China is vigorously developing the tourism industry.For tourism cities,establishing a positive social image is the key to promote the sustainable development of the tourism industry.If there is a public crisis,it will have a huge impact on the city.Therefore,in the face of the types of public crisis in tourism cities,it is necessary for tourism cities to change the traditional public crisis management mode,from experience management to rational management,from focusing on reason analysis to customer demand,and from norms to guidance.