基于KNN算法的农产品电商精准营销分析

Precision Marketing Analysis of Agricultural Products E-Commerce Based on KNN Algorithm

近些年我国高速的发展使得各种大数据、云计算以及人工智能技术逐渐地应用到各行各业当中,同时伴随着互联网电商的高速发展,使得电商的营销理念以及实际的方法,相较于传统的营销理念以及方法存在着一定的差异性。论文基于KNN算法,对其农产品电商精准营销展开分析。

In recent years,the rapid development of China has led to the gradual application of various big data,cloud computing and artificial intelligence technologies to all walks of life.At the same time,with the rapid development of internet e-commerce,the marketing concepts and practical methods of e-commerce are somewhat different from the traditional marketing concepts and methods.Based on KNN algorithm,this paper analyzes the precision marketing of agricultural products e-commerce.