山东省特色农产品品牌包装状况剖析

Analysis of the Brand Packaging of Characteristic Agricultural Products in Shandong Province

论文依据详实文献资料和市场调查数据,从特色农产品、品牌包装、推广渠道等角度分析了山东省的农产品品牌包装状况,并针对现实问题对农产品营销、市场竞争力的提升以及乡村绿色农业经济的发展提出了观点和发展建议。

Based on detailed literature and market survey data,this paper analyzes the status of brand packaging of agricultural products in Shandong Province from the perspectives of characteristic agricultural products,brand packaging and promotion channels.In view of the practical problems,this paper puts forward some views and suggestions on the promotion of agricultural products marketing,market competitiveness and the development of rural green agricultural economy.