公平关切下供应商主导的复合绿色创新决策研究

Supplier-led Compound Green Innovation Decision-making Under Fairness Concern

针对供应商主导的绿色供应链同时进行绿色供应和绿色制造,研究公平中性、供应商公平关切和制造商公平关切3种情境下绿色供应链的最优绿色创新和定价决策,并对比不同主体公平关切时的绿色效益和经济效益。研究发现:在供应商主导下,绿色创新水平受消费者偏好和绿色创新能力的积极影响,而不同主体公平关切行为对绿色创新水平影响不同;其次,不同主体公平关切的途径不同,制造商减少研发成本而供应商增加市场需求;此外,供应商公平关切提高了供应链绿色效益和经济效益,制造商公平关切则相反。

Aiming at supplier-led green supply chain,considering both green supply and green manufacturing,this paper studies the optimal green innovation and pricing decision-making of green supply chain under three situations:fair neutrality,supplier equity concern and manufacturer equity concern,and compares the green benefits and economic benefits when different subjects are concerned about fairness.The results show that:First,under the guidance of suppliers,the level of green innovation has positive influence on consumer’s preference and innovation ability,while the fairness and concern behaviors of different subjects have different effects on the level of green innovation.Second,different subjects have different approaches to equity concerns,with manufacturers reducing green manufacturing costs and suppliers increasing market demand.In addition,supplier equity concerns enhance the green and economic benefits of the supply chain,while manufacturer equity concerns do the opposite.