创业失败经验对连续创业意愿的影响——创业失败学习与市场动荡性的作用

Research on the Impact of Entrepreneurial Failure Experience on Serial Entrepreneurial Intention——The Effects of Entrepreneurial Failure Learning and Market Turbulence

基于经验学习理论,探究创业失败经验如何通过创业失败学习影响创业者连续创业意愿,以及市场动荡性的调节作用。对176位有失败经历的创业者进行问卷调查,结果表明:创业失败经验对创业失败学习和连续创业意愿均有显著正向影响;创业失败学习在创业失败经验与连续创业意愿关系间起中介作用;市场动荡性负向调节创业失败学习与连续创业意愿的关系,即市场动荡性越高,创业失败学习与连续创业意愿间的关系越弱。研究结论对于拓展创业失败经验与连续创业意愿研究、帮助创业者从失败中复原,以及激励连续创业具有重要理论价值和实践意义。

This study constructs the model of how entrepreneurial failure experience affects serial entrepreneurial intention by entrepreneurial failure learning as a mediated variable,and analyzes the moderating effect of market turbulence in the relationship between entrepreneurial failure learning and serial entrepreneurial intention.The empirical results show that entrepreneurial failure experience has a significant positive impact on entrepreneurial failure learning and serial entrepreneurial intention.Entrepreneurial failure learning plays a partial mediated role between entrepreneurial failure experience and serial entrepreneurial intention.This study puts forward some theoretical and practical implications in helping entrepreneurs to recover from failure and motivate serial entrepreneurship.