媒介融合视域下巴文化的传播困境与创新策略

Communication Dilemma and Innovation Strategy of Ba-culture from the Perspective of Media Convergence

巴文化历史悠久、内涵丰富、意蕴深邃,是中华文化重要组成部分。但随着经济及媒体技术的快速发展,巴文化的传统传播方式受到冲击和挑战,由于缺乏对融媒体技术的有力运用,巴文化的传播正面临着困境。在媒介融合的视域下对巴文化的传播创新进行研究有着十分重要的现实意义,既能使其符合社会主流需求,又有助益于以巴文化为代表的中华优秀传统文化的不断发展与传承。

Ba-culture has a long history,rich connotation and profound meaning,which is an important part of Chinese culture.However,with the rapid development of economy and media technology,the traditional way of communication of Ba-culture has been impacted and challenged.Due to the lack of effective use of fusion media technology,the dissemination of Ba-culture is facing difficulties.From the perspective of media integration,it is of great practical significance to study the communication innovation of Ba-culture.It can make it meet the needs of social mainstream,and will be helpful to the continuous development and inheritance of Chinese excellent traditional culture represented by Ba-culture.