重大突发公共卫生事件中地方媒体舆情应对策略

Strategies for Response to Public Opinion in Local Media Outlets in the Major Public Health Emergencies

重大突发公共卫生事件与人民群众的生命安全紧密相关,总是在第一时间引发媒体的报道与公众热议。本次"新冠肺炎"疫情发生以来,大量的新闻报道出现在公众视野,由此可知重大突发公共卫生事件也考察着地方媒体舆情应对的能力,信息传播的速度则考验着信息媒体开展议题的反应。地方媒体在应对重大突发公共卫生事件时仍面临传播能力能否满足舆情应对要求、能否以整合媒体资源实现各平台的整合和互动以及是否在这一过程中进行本土传播、展现地方特色等方面等挑战。因此,地方媒体应从内容至上、守正创新等方面着手积极应对。

Closely related to the safety of people’s lives, the major public health emergencies always attract media reports and arouse hot public discussion at the first time. Plenty of news report has flooded into public vision since the outbreak of novel corona-pneumonia, which shows that major public health emergencies test the ability of local media to deal with public opinion and the speed of information dissemination also test the response speed with which the media outlets carry out their own agenda. In response to major public health emergencies, local media outlets still face the challenges such as whether the communication ability can meet the requirements for response to public opinion, whether the media resources can be integrated to achieve the integration and interaction of various platforms, and whether local communication can be carried out in the process so as to show local characteristics. Therefore, the local media outlets should adopt an active response to public opinion committed to the principle of holding content paramount, upholding fairness and keeping innovation.