桂林山水旅游文创设计探究

Research on the development strategy of Guilin landscape tourism cultural and creative design

探析桂林旅游文创产品设计,如何使文创产品融入桂林山水特征,赋予其更丰富的文化内涵,提高山水文创的内在价值;通过调研分析探讨山水文创品牌发展中的问题,提出设计创新与新体验消费等解决方案,为桂林山水特色文创品牌发展提供设计思路及路径建议。

facing the present situation of the landscape and hydrological creative market,combing the development trend of cultural and creative product design industry and Guilin Tourism Culture,how to endow cultural and creative products with richer cultural connotation and improve the intrinsic value of the creation of mountains and rivers,and point out the problems and deficiencies that hinder the development of the creation of mountains and rivers brands through investigation and analysis,the innovative design and interactive marketing solutions are proposed,which provide a new design idea and development path for the development of Guilin landscape literary and creative brand.