天津原租界旅游景区导视系统的通用化设计策略

General Design Strategy of the Signage System of Tianjin's Scenic Spots of Original Concessions

本文梳理天津原租界旅游景区的发展现状,应用文献检索和实地调研的研究方法,归纳总结受众认知与需求特征、天津原租界旅游景区的独特性以及导视系统现存的共性问题,论证天津原租界旅游景区导视系统通用化的必要性,推导天津原租界旅游景区导视系统的通用化设计策略,旨在提高天津原租界旅游景区导视系统的通用化设计水平,促进天津“租界文化”的传承与发展,提高天津原租界旅游景区的区域识别度,提升天津城市品牌形象.

The development status of Tianjin′s scenic spots of original concessions was teased out.The audience cognition and demand characteristics,the particularity of Tianjin′s scenic spots of original concessions,and the common problems existing in the signage system were summarized through literature retrieval and field investigation.The necessity of the general signage system of Tianjin′s tourism scenic spots of original concessions was demonstrated and the general design strategy of the signage system of Tianjin's scenic spots of original concessions was deduced.The purpose of the study is to heighten the general design level of the signage system of Tianjin′s scenic spots of original concessions,promote the inheritance and development of Tianjin′s concession culture,improve its regional recognition,and enhance the brand image of Tianjin.