体育类核心期刊微信公众平台运营现状与优化策略研究

Operation status and optimization strategy of WeChat public platform of sports core journals

以2017年版《中文核心期刊要目总览》收录的16家中文体育类核心期刊为样本,对其微信公众平台的运营现状进行分析,总结体育类核心期刊微信公众平台在开通认证、信息推送、菜单设置以及推文浏览量方面的特点。分析当前体育类核心期刊微信公众平台运营存在的问题,并提出如下发展策略:转变办刊思路,加强与纸媒融合;重视编发技巧,提高运营团队业务水平;组建联盟式平台,实现集群化发展;优化栏目内容,探索平台宣传策略,以期为后续发展提供参考。

With 16 Chinese sports core journals included in A Guide to the Core Chinese Periodical(2017 Edition)as samples,it analyzes their operation status of WeChat public platform,and summarizes the characteristics in terms of opening certification,information push,menu setting and twitter browsing.This paper analyzes the existing problems,and puts forward the following development strategies:changing the idea of running journals,strengthening the integration with paper media;paying attention to editing and distribution skills,improving the business level of operation team;establishing alliance platform to achieve the cluster development;optimizing column content,exploring platform publicity strategies.