中外葡萄酒产品等级分级评价及启示

Classification evaluation of Chinese and foreign wine products and its enlightenment

产品市场分级是消费者消费导向体系之一。该文将葡萄酒分级作为切入点,以葡萄酒新旧世界葡萄酒等级分级为参考,论述葡萄酒产品市场等级分级的意义,并介绍国内外葡萄酒等级分类类型及企业葡萄酒等级类型。通过SPSS24.0主成分分析(PCA)法,提取直观型、产区型和工业产品型多等级分类的3种模式,研究适合我国葡萄酒行业的分级体系,并提出构建我国葡萄酒等级的启示。

Product market classification is one of consumer-oriented systems.Taking wine classification as the entry point,wine classification of old and new world as the reference,the significance of wine product market classification was discussed,and the wine classification types at home and abroad and wine classification types of enterprises were introduced.Based on the SPSS24.0 principal component analysis(PCA)method,three models of visual classification,producing area classification and industrial product classification were extracted to study the classification system suitable for China's wine industry,and the enlightenment of constructing China's wine classification was put forward.