文化软实力建设助推安徽服装产业发展研究

Research on Promoting the development of Anhui Clothing Industry with the Construction of Cultural Soft Power

安徽服装产业转型升级是中部地区承接和发展劳动密集型产业的缩影。以实证调查为基础,分析安徽服装产业的发展现状和发展机遇,在进行徽州传统文化助推安徽服装产业品牌化发展可行性分析的基础上提出以徽派服饰为总称,实施安徽服装产业集群化、品牌化发展,并着重在科研、专业建设、文博传承和品牌推介四个路径上深化安徽服装软实力建设,最终助推安徽服装产业的创新发展。

The transformation and upgrading of anhui garment industry is the epitome of undertaking and developing labor-intensive industries in the central region.Based on the empirical investigation,this paper analyzes the present situation and the development of the apparel industry in anhui development opportunities,in the traditional culture of huizhou booster anhui apparel industry brand development feasibility analysis has been gloriously enrolled costumes,for general,is proposed on the basis of anhui clothing industry clustering,the brand development,and emphatically in scientific research,professional construction,Wenbo inheritance and deepening of Anhui clothing brand promotion four path construction of soft power,eventually boosting the innovation and development of garment industry in Anhui.