后现代主义语境下中小学教辅装帧设计研究

Studies on Binding Design of Teaching Supplementary Materials in Primary and Secondary Schools in the Context of Postmodernism

后现代主义作为当前一种“时尚”的文化潮流,它引领了图书装帧设计的形式化、技术化转向。后现代主义催生了图书装帧设计新的媒介和语言,求新求奇的设计理念在突破传统审美范式的同时也造成了中小学教辅装帧设计的“同质化”倾向。后现代主义背景下,面对激烈的市场竞争和新的消费语境,中小学教辅装帧设计必须植根学科特点,张扬文字、图形、色彩、材料、造型等元素的形式美,强化审美引导力,做美的传播者和颂扬者,只有这样才能够在同类教辅竞争中获得视觉优势,最终形成品牌优势。

Postmodernism,as a current"fashionable"cultural trend,leads the formal and technical turn of book binding design.It has given birth to new media and language in book binding design.The design idea of seeking novelty breaks through the traditional aesthetic paradigm and causes the tendency of"homogeneity"in the binding design of teaching supplementary materials in primary and secondary school.Under the background of post-modernism,in the face of fierce market competition and new consumption context,the design of teaching supplementary materials in primary and secondary school must be rooted in the characteristics of disciplines to publicize the formal beauty of elements such as characters,graphics,colors,materials and shapes,strengthen the aesthetic guidance,and be the disseminator and praiser of beauty.Only in this way can they gain the right to speak in the market.