20世纪20—30年代Vogue杂志封面设计研究

Studies on the Cover Design of Vogue Magazine in 1920s-1930s

20世纪20—30年代的Vogue封面设计与时尚产业紧密连结,杂志封面图像多采用女性形象,技术的发展使杂志整体视觉观感得到提升,吸引了大众消费者。根据封面信息的视觉呈现次序,这个时期Vogue杂志封面设计表现为三种基本版面编排类型。封面图像具有鲜明的艺术风格,主要有装饰绘画、时装插图绘画和摄影图像等,封面字体搭配图像表现出多种设计形式。早期Vogue杂志封面设计的发展策略,是杂志品牌化发展的典范,亦可以作为电子杂志封面设计风格和艺术表现形式的参考。

In the 1920s and 1930s,Vogue magazine's cover design was closely connected with the fashion industry.The images of females were often adopted in the covers of magazines.The development of technology promoted the overall visual perception of magazines and attracted mass consumers.According to the visual presentation order of cover information,the cover design of Vogue magazine in this period showed three basic layout types.The cover image had a distinctive artistic style,mainly a decorative painting,fashion illustration painting or photographic image,etc.The cover font matching the image showed a variety of design forms.The development strategy of Vogue magazine's cover design in the early period is a model of magazine brand development,which can also be used as a reference for cover design style and artistic expression of electronic magazines.