疾控健康科普节目的互联网传播情况调查

Survey on internet spread of health science popularization programs of disease control

目的以疾控健康科普节目《问健康》在腾讯视频平台上的传播数据为依据,分析其影响因素,提出互联网传播优化建议,以此更好地提升居民健康素养水平。方法采用SPSS26.0软件和Excel软件结合专家访谈法,对2017年1月~2019年12月的150期《问健康》节目相关数据进行统计分析。结果150期节目在腾讯视频互联网平台传播点击量的中位数为1669(1114,3004)次;出镜专家为女性(Z=-2.22,P=0.026)、35岁以下年龄段(H=26.22,P<0.01)、硕士学历(H=11.59,P<0.01)、初中级职称(H=15.33,P<0.01)等人口学特征的期次具有相对较高的点击量;节目内容方面,健康信息、科学健康观和基本医疗期数合计仅占10.67%,传染病防治、慢性病防治、安全与急救内容的点击量排在前10位。结论疾控健康科普节目在互联网传播中,要注重选用优势特征专家,要根据健康素养调查结果及时调整内容安排,并通过优化平台凸显疾控健康科普特色。

Objective Based on the spread data of the disease control health science popularization program"Ask Health"on the Tencent video platform,to analyze its influencing factors,put forward internet communication optimization suggestions,in order to better improve the residents’health literacy level.Methods Using SPSS26.0 software and Excel software,combined with the expert interview method,statistical analysis was performed on the relevant data of150 issues of"Ask Health"between January 2017 to December 2019.Results The median number of hits for 150 episodes on the Tencent video internet platform was 1669(1114,3004).The period with appearance experts of women(Z=-2.22,P=0.026),under 35 years old(H=26.22,P<0.01),master’s degree(H=11.59,P<0.01),intermediate and junior titles(H=15.33,P<0.01)and other demographic characteristics had relatively high click volume.In the program content,the total number of health information,scientific health concept and basic medical treatment period only accounted for10.67%.The content of infectious disease prevention,chronic disease prevention,and safety and first aid was within the top 10 click volumes.Conclusions In the dissemination of disease control health science popularization programs on the internet,we must pay attention to the selection of experts with superior characteristics,and the content arrangement should be adjusted in time according to the results of the health literacy survey,and through the optimization platform,the characteristics of disease control health science are highlighted.