第三方网络平台销售限制的反垄断规制——欧盟的经验与启示

Antitrust Regulation on Sales Restriction of Third Party Network Platform--EU Experience and Enlightenment

第三方网络平台销售限制本质上属于纵向非价格限制条款,同样会对竞争产生积极效果和负面影响,需要谨慎对待。欧盟的竞争法对于纵向限制竞争行为采取了“原则禁止+例外豁免”的评估方法,因而在实践中,第三方网络平台销售限制可能因为维护产品形象等合法原因而获得豁免。我国由于缺乏对于纵向非价格限制的足够关注,相关立法、执法和司法都存在不同程度的问题。因此,将来在面对情况更为复杂的网络销售限制时,有必要对我国的反垄断立法予以完善,同时可以借鉴欧盟的执法与司法裁判路径,以制定出更加合理的规制模式。

Sales restrictions on third-party network platforms are essentially vertical non-price restrictions, which will have both positive and negative effects on competition, and need to be treated with caution. EU competition law adopts the evaluation method of principle prohibition plus exception exemptionfor vertical restriction of competition. Therefore, in practice, the restriction on sales of third-party network platforms may be exempted for legitimate reasons such as maintaining product image. Due to the lack of sufficient attention to vertical non-price restrictions in China, the relevant legislation, law enforcement and judicial problems exist to varying degrees. Therefore, in the future, when facing more complex restrictions on online sales, we should improve our anti-monopoly legislation, and draw lessons from the EU’s law enforcement and judicial judgment path, so as to formulate a more reasonable regulatory model.