电影与城市双赢发展:维度、旨归与前提

Win-win Development of Film and City:Dimensions,Purposes and Preconditions

电影向城而生,在城而长。电影文化属于城市文化,电影产业属于城市文化创意产业,电影其实具备一种“城市性”属性。电影与城市互为媒体,互相生产,互相消费,两者之间本来就具备互动、互利和互惠关系,可以双赢发展。追求电影与城市双赢发展,这是发展电影文化产业必备的实践智慧。应该从作品、文化与产业三个维度追求电影与城市双赢。还应该努力追求电影效益的最大化,实现电影一次效益与多次效益、显在效益与潜在效益、经济效益与社会效益等多重效益的共赢。为了实现双赢结果,以人为本和良性互动是重要原则。尊重市民需求、珍视城市文化、保护电影遗产、汲取典范经验是电影与城市进行良性互动实现双赢结局的四大前提条件。既重视电影票房成功,又重视以票房成功作为基础的电影长产业链的每一环节,还重视电影产业与城市发展的充分互动,这是争取城影双赢发展的应有态度和明智举动。

Film grows toward the city.Film culture belongs to urban culture,and film industry belongs to urban cultural creative industry.In fact,film has an attribute of"urbanity".Films and cities are mutual media,producing and consuming each other.They have interactive,mutually beneficial relations and can develop in a win-win way.The pursuit of win-win development of film and city is the necessary practical wisdom for the development of film culture industry.The win-win situation between film and city should be pursued from the three dimensions of film work,culture and industry.We should also strive to maximize the benefits of movies and realize the win-win of multiple benefits,such as one-time and multiple benefits,obvious and potential benefits,economic and social benefits.In order to achieve win-win results,people-oriented and benign interaction are important principles.Respecting the needs of citizens,cherishing urban culture,protecting film heritage,and drawing on exemplary experience are the four prerequisites for the positive interaction between film and city to achieve a win-win outcome.It is an appropriate attitude and wise move to strive for win-win development of film and city to attach importance to both the success of box office and every link of the long film industry chain based on box office success,as well as the full interaction between film and city.