信息碎片化时代下旅游模式的创新路径探索

Exploration on the Innovative Path of Tourism Mode in the Era of Information Fragmentation

网络技术的不断发展使信息更容易传播,人们虽接触了更为庞大的信息群,但其内容却愈发分散。与此同时,经济全球化与网络化已成为一种不可逆转的现象,人们的视野愈发拓宽,对旅游的理解也发生了质的改变,从"景点打卡"到开始更倾向于追求体验感以及对地域传统文化的摄取。因此,无论是旅游信息的传播工具,还是产品内涵,抑或是商业模式,都必须随着时代的发展做出相应的改变。本文从信息碎片化时代的大背景出发,系统地分析了我国旅游业近年来的变化,又根据行业问题对旅游模式的创新进行了探索,提出自助模块游出行概念并进行阐述,希望为我国旅游行业的未来发展提供思路。

The continuous development of network technology makes information easier to spread,although people have access to a larger group of information,but its content is increasingly dispersed.At the same time,economic globalization and network have become an irreversible phenomenon,people’s horizons are increasingly broadened,the concept of tourism has also undergone a qualitative change,from the"a cursory tour"began to be more inclined to pursue the sense of experience and the absorption of regional traditional culture.Therefore,whether it is the dissemination tool of tourism information,product connotation or business model,it must make corresponding changes with the development of The Times.This paper starts from the background of the information fragmentation era,systematically analyzes the changes of China’s tourism in recent years,and explores the innovation of tourism mode according to the problems of the industry,puts forward the concept of self-service module travel and elaborates,hoping to provide ideas for the future development of China’s tourism industry.