档案文创产品的用户需求画像研究

Research on User Portraits of Archival Cultural and Creative Products

随着我国经济的发展,人们越来越注重本民族记忆的传承以及自身文化素养的提高。档案记录着国家和民族的历史,是人们力量之源,是传承民族文化的重要途径。档案文创产品是能够直接面向用户,实现档案价值的有效方式之一。为了解档案文创产品用户的需求特点,有必要以档案文创产品为切入点,运用数据分析方法,构建档案文创产品的用户需求画像,通过虚拟用户形象分析档案文创产品用户需求特点,并以此为基础提出相应的档案文创产品开发路径。希望在丰富档案文创产品相关领域研究成果的同时,为我国档案文创产品开发实践提供参考,推动我国档案事业的发展。

With the development of my country's economy,people are paying more and more attention to the inheritance of their national memory and the improvement of their own cultural literacy.The archive records the history of the country and the nation.Archives are the source of people's strength and the way to inherit the national culture.Archive cultural and creative products are one of the effective ways to directly face users and realize the value of archives.In order to understand the characteristics of the needs of archives and cultural and creative products users,four archives and cultural and creative products will be used as the starting point,and the data analysis method will be used to construct the portrait of user needs of archives and creative products.The user needs of archives and creative products will be analyzed through the virtual user image features.On this basis,we will put forward the corresponding development path of archive cultural and creative products.It is hoped that while enriching the research achievements in the field of archival cultural and creative products,it will provide a reference for the development and practice of archival cultural and creative products in our country,and promote the development of our country's archival undertakings.