20世纪30年代针对儿童的国货广告研究

Research on Chinese Domestic Product Advertising Aimed at Children in the 1930s

文章以儿童为切入点,对20世纪30年代的国货运动中的广告活动进行研究,提出国货运动中儿童的多重身份,并对儿童国货教育提出批评。

Taking children as the starting point,this paper studies the advertisements of Chi-nese products movement in the 1930 s,puts for-ward the multiple identities of children in the movement,and criticizes the way of children’s domestic goods education.