绛州木版年画中的商业品牌意识

Commercial Brand Awareness Exist Jiangzhou Wood Engraving Picture

现代商业品牌设计的概念源于美国,成熟于日本,属于现代设计体系的范畴和理念。文章通过对山西省非物质文化遗产绛州木版年画,以及现存的少量清末民初绛州周边商号的木版年画的分析研究,发现在明清时期,绛州商号通过木版年画的方式来制作商标、包装等,是实现当地商业品牌意识的重要手段,对宣传、推广商号起到了重要的作用。

Modern commercial brand design concept comes from the United States,in Japan,belongs to the category of modern design system and the idea of this article through analysis and research,to the Shanxi Province nonmaterial cultural heritage Jiangzhou wood engraving picture,and a little amount of Jiangzhou wood engraving picture in the late Qing dynasty and the early period of the Republic of China existing Jiangzhou peripheral shop,The study found that in the Ming and qing dynasties,Jiangzhou firms by way of wood engraving picture produced to make the brand packing and so on,is the important means to realize local business brand awareness,to promote the firm played an important role.