智能传播场景中的“真实”再定义

Redefinition of"Reality"in the Intelligent Communication Scene

在机器生成新闻和其他创作内容已然司空见惯的今天,我们并不清楚用户对人工智能生成的各种类型的内容会产生怎样的认知反应。当AI成为一个新的传播者时,人类使用者对其原真性,或者更广义的真实性发生了相应的改变,不同于既往的人类社交场景。不同的内容或交流场景下,人类用户对原真性的要求是不一致的。但是只要遵循信息生成者和接收者双方共同认定的契约,其原真性缺失带来的负面影响就会很大程度上被规避。因此,我们也许不必将真实简单定义为是人或者不是人,而是多大程度上是人,多大程度上是机器,甚至是多大程度上反映出人的代理心智,多大程度上是体验心智等。智能传播场景下的真实不再是真与假的二元对立,而是一个从100%的人到100%的机器的谱系。

In spite of today’s pervasive machine-generated news and other content creation activities,we still do not know how the users may respond to the various types of content generated by AI.When AI becomes a new communicator,the human users change its original genuineness,or more generally,the reality,which is different from the previous human social scenes.In different content or communication scenarios,the human users have different requirements for authenticity.However,as long as the contract agreed upon by the information producer and receiver is followed,the negative impact due to the lack of reality will be largely avoided.Therefore,we may not have to simply define it as human or not human,but to what extent it is human,and to what extent it is a machine,or even to what extent it reflects the agent mind and experience mind of human beings.The reality in the intelligent communication scene is no longer the binary opposition between the true and false,but a pedigree ranging from 100% human to 100% machine.