高职市场营销专业产教融合协同育人的探讨

Industry and Education Integration and Collaborative Education in Marketing Specialty of Higher Vocational Education

目前,全国上下,高职院校对深化产教融合,促进教育链与人才链衔接、产业链与创新链融合,都十分重视。企业、学校围绕国家战略需要和社会需求,在立足学校特色基础上,全面推行校企协同育人机制,探索建立需求导向的人才培养模式。从校企合作的角度出发,探讨校企协同育人、产教融合的思路,对如何发挥高职市场营销专业职业特点,推动经济发展和产业提升,提出一些个人看法。

At present,higher vocational colleges are responding positively to the issues of deepening the integration of industry and education,promoting the link between the education chain and the talent chain,and integrating the industrial chain and the innovation chain all over the country.Centering on the national strategic needs and social needs and based on the characteristics of schools,enterprises and schools comprehensively carry out the school-enterprise collaborative education mechanism and explore the establishment of demand-oriented talent training mode.This paper,from the standpoint of school-enterprise cooperation,discusses the idea of school-enterprise cooperation in educating people,industry and education integration,and puts forward some personal views on how to give full play to the professional characteristics of marketing in higher vocational colleges,and promote economic development and industrial upgrading.