开放大学微信公众平台运营策略初探

On the Operation Strategy of Wechat Public Platform of Open University

新媒体时代已对人们的思想观念造成了潜移默化的影响,其随意性、快捷性、信息混杂性等特征对学校新闻宣传工作提出了新的挑战。开放大学的教育模式有别于普通高校,它突出学习的无时、无处,利用微信公众平台进行信息推送和为学生提供支持服务,恰恰适应了此种需求。本文旨在通过对开放大学学校微信公众平台的建设发展跟踪及分析归纳,更深入地分析新媒体宣传运作的方式和特点,使其更好地为学校建设发展助力。

The new media era has had a subtle impact on people's ideas.Its randomness,quickness and information hybridity pose new challenges to the school news propaganda work.The education mode of Open University is different from that of ordinary university.It highlights the time and place of learning,and uses wechat public platform to push information and provide support services for students,which just meets this demand.This paper aims to track and analyze the construction and development of wechat public platform of Open University,and further analyze the mode and characteristics of new media publicity operation,so as to better help the construction and development of the school.