陇南农特产包装设计调查与分析

An Investigation and Analysis of Packaging Design of Agricultural Specialty in Longnan City

通过对陇南1区8县从事农产品生产、销售从业人员的问卷调查,在陇南农特产包装设计元素、包装设计风格、发展趋向等方面进行数据收集,从需方思维和包装设计影响因素2个方面运用具体图表可视化分析,更全面地分析陇南农特产包装设计的基本状况及发展趋势,归纳分析后在三方面提出建议:加大专业化电商人才培养力度、在融入地域文化基础上更新包装设计理念、转变思维观念等,以期促进陇南农特产包装设计水平的提高,提升陇南农特产的市场竞争力,更好地助推乡村振兴战略的实施.

On the basis of the questionnaire conducted among the workers in the production and sales of agricultural products in Longnan,the data in the paper mainly involves packaging design elements,packaging design style and development trend of Longnan agricultural specialty.And a visualization analysis was made with the specific charts of the products packaging from the perspective of clients and influencing factors so as to make a comprehensive understanding of the situation and development trend of the packaging design of Longnan agricultural specialty.On this basis,this paper puts forward three measures,such as strengthening professional e-commerce personnel training,updating packaging design concept on the basis of regional culture,and changing thinking concept,in order to improve the packaging design level of Longnan agricultural products,enhance the market competitiveness of Longnan agricultural products,and better promote the implementation of rural revitalization strategy.