考虑声誉效应的科技服务业与制造企业合作创新行为策略分析

Behavioral Strategy Analysis of Cooperative Innovation between Scientific and Technological Services and Manufacturing Enterprises Considering Reputation

采用博弈论的方法,考虑声誉效应对博弈双方效用、策略的影响,建立信号博弈模型,并分析精炼贝叶斯均衡,证明声誉水平、对声誉的态度以及技术市场价值的高低是影响建立合作关系的重要因素。探讨双方建立合作关系的行为策略,提出实现合作达成双赢的建议。

This paper applies game theory to establish a signaling game mode considering reputation’s influence to scientific and technological services and manufacturing enterprises,analyzes perfect Bayesian equilibrium,probes into the conditions and factors of establishing cooperative relationship,and presents some proposal to achieve cooperation and achieve double win.The results showed that the level of reputation,the attitude to reputation and the level of technology are important factors that affect the market value of the partnership.