基于药品全产业链数字化管理模式的研究

Research on the Digital Supervision Mode Based on the Whole Pharmaceutical Industry Chain

医疗健康为关系国计民生的重要产业,数字化技术和应用将会带来颠覆式的创新,重塑整个医药行业产业生态。在医疗健康这个大概念中,医药是生态支柱,医药企业则必须顺势而为,契合数字化发展大势,充分利用现代医药、智能制造、“互联网+”和云计算等新技术,主动求新突变,更好地推动医疗健康产业向前发展。本文以西安杨森GS1追溯试点项目为例,阐述“一物一码”赋能医药全产业链数字化追溯的创新实践经验,以期为各医药企业提供借鉴。

As an important industry related to national economy and people′s livelihood,digital technology and its application will bring about disruptive innovation and reshape the whole pharmaceutical industry ecology.In the concept of health care,pharmaceutical is the pillar of the ecology.Pharmaceutical companies should follow the trend of digital development and take full advantage of new technologies such as modern medicine,intelligent manufacturing,“Internet+”and cloud computing,so as to better promote the development of the medical and healthcare industry.This paper takes Xi′an Janssen Enterprise,a subsidiary of Johnson&Johnson Group,as a case to expound the digital trace of the whole pharmaceutical industry chain,and looking forward to providing reference for pharmaceutical enterprises.