航空客票销售人员胜任力模型构建研究——以在路上大交通企业为例

Research on Competency Model of Air Ticket Salesman——A Case Study of the Road Transportation Enterprises

全球一体化战略下,我国航空运输持续增长直接刺激了航空分销的市场需求。在互联网+时代,航空客运代理市场异常激烈,航空客票销售人才流动率高已被行业所共识。本论文通过对在路上大交通企业的航空客票销售人员胜任力进行调研,运用行为事件访谈法、问卷调查法及因子分析法构建出航空客票销售人员的胜任力素质模型,为解决航空客运销售代理企业的人力资源管理痛点问题提供借鉴,以促进中国民航业的稳定发展。

Under the strategy of global integration,the continuous growth of China's air transport directly stimulates the market de-mand of air distribution.In the Internet+era,the aviation passenger transportation agency market is extremely intense,the aviation passenger ticket sale talented person turnover rate is high by the profession consensus.In this paper,the competence model of Air Ticket sales staff is constructed by means of Behavioral Event Interview,Questionnaire Survey and factor analysis,based on the in-vestigation of the competence of air ticket sales staff in road transportation enterprises,it can be used for reference to solve the pain point of human resource management in air passenger transport sales agent enterprises and promote the stable development of China's civil aviation industry.