中华老字号扬州三和四美品牌发展战略研究

Research on the Brand Development Strategy of Yangzhou Sanhe Simei,a Time-honored Chinese Brand

在市场激烈竞争的今天,一些老字号企业遭受巨大的冲击,举步维艰。文章以扬州三和四美作为研究对象,分析该老字号品牌发展出现的问题,对老字号品牌活化提供新的思考和建议。

In today's fierce market competition,some time-honored enterprises have suffered huge impacts and struggled.The article takes Yangzhou Sanhe Simei as the research object,analyzes the problems in the development of the time-honored brand,and pro-vides new thinking and suggestions on the activation of the time-honored brand.