基于创新创业导向的新时期广告设计专业教学改革

Teaching Reform of Advertising Design Major in the New Era Based on Innovation and Entrepreneurship Orientation

新时期移动互联网技术的飞速发展,改变了传统广告行业的面貌,也对广告从业者提出了更高要求。结合当前国内高职院校广告设计专业教学存在的问题,探讨以创新创业为导向的新时期广告设计专业教学改革思路,提出在课程设置、师资配备、校企合作以及竞赛等几个方面,做好创新创业教育与专业教育的融合,积极转变教育观念,打破学科界限,切实将创新创业教育融入专业教学体系,增强高职院校广告设计专业教学改革实效。

The situation of the traditional advertising industry has been changed by the rapid development of mobile Internet technology in the New Era which has also put forward higher request on advertising practitioners.Combining with the current existing problems in the teaching of advertising design in domestic higher vocational colleges,it explored the innovation and entrepreneurship-oriented teaching reform ideas for advertising design in the New Era,and proposed to improve the integration of innovation and entrepreneurship education and professional education in several aspects such as curriculum settings,teacher staff,school-enterprise cooperation,and competitions,and actively change educational concepts,break disciplinary boundaries,effectively integrated innovation and entrepreneurship education into the professional teaching system and enhance the effectiveness of the teaching reform of advertising design in higher vocational colleges.