1950~1970年香港邵氏青春电影中的 女明星形象建构

The Image Construction of Star Actresses in Shao s Youth Films of Hongkong between 1950-1970

20世纪五六十年代邵氏电影公司追随美国好莱坞青春电影的脚步,大力发展青春电影,塑造当时香港青年形象。本论文将研究视角集中于这一时期邵氏公司所塑造的林黛、何莉莉等“玉女”形象,以女明星为研究对象,结合电影、杂志以及海报等宣传材料,剖析邵氏公司如何建构“玉女”形象,如何利用官方杂志进行影片宣传,以及如何建立观众与女明星之间的联系,从而挖掘与探索这一时期邵氏电影公司如何建构女明星形象这一核心议题。

Affected by the fever of Hollywood youth films,Shaw Brothers made their effort to produce youth films and construct youth images in the mid-20-century.This article brings attention to the“Youth Girls”which were constructed by Shaw Brothers from the 1950s to 1970s in Cold War Asia.Drawing on the archival materials,posters,newspapers,and magazines during that period,the paper supplement a better understanding of how Shaw Brothers constructed the images of youth girls in their youth films,and the relationships among audiences,publications,together with female stars.